Email Marketing

Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so.



So the questions are why and how should one go about email marketing? Well here are a few thoughts on the matter:

Why?

Cost – Email marketing is CHEAP, there are no two ways about it.

Success – Emails can be targeting specifically to the ideal consumer.

How?

Dave Chaffey from Marketing Insights offers an experienced view into the success factors of email marketing, using the mnemonic “CRITICAL“:

Creative – This refers to the overall design of the email (layout/images/colour).

Relevance – Targeting, targeting, and more targeting.

To know more click on - http://digitalleads.co.in/email-marketing
Contact us on- sales@dreamsoftindia.com / info@dreamsoftindia.com
Contact No- 7710013322

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